LUCAMEGoogle's search advertising revenue, which has been its main money-maker for years, grew more slowly than expected last quarter. The company says AI features are changing how users interact with search, and that's starting to affect how many ads get shown and clicked.
What this means for your business
If your business relies on Google Ads for leads, it's worth paying attention. Changes to how Google surfaces results through AI summaries can reduce the number of clicks that reach your site, even if your ads are still running. Talk to whoever manages your digital marketing about whether your cost-per-lead figures have shifted recently, and whether your budget needs rebalancing across other channels.